{"id":384,"date":"2017-03-10T17:28:46","date_gmt":"2017-03-10T15:28:46","guid":{"rendered":"http:\/\/gatewaypartners.eu\/ro\/?page_id=384"},"modified":"2022-03-10T17:27:37","modified_gmt":"2022-03-10T14:27:37","slug":"market-intelligence","status":"publish","type":"page","link":"https:\/\/gatewaypartners.eu\/ro\/servicii\/market-intelligence\/","title":{"rendered":"Solu\u021bii de inteligen\u021b\u0103 de pia\u021b\u0103"},"content":{"rendered":"<h3>Analize \u0219i Studii de Pia\u021b\u0103<\/h3>\n<p>Proiectele de cercetare a pie\u021bei ofer\u0103 o perspectiv\u0103 clar\u0103 asupra specificului pie\u021bei, vital\u0103 pentru luarea deciziilor \u0219i stabilirea strategiilor.<\/p>\n<p>Cum ac\u021bion\u0103m:<\/p>\n<ul>\n<li>\n<p class=\"p1\">Elabor\u0103m o prezentare general\u0103 a pie\u021bei, identific\u0103m semnalele \u0219i tendin\u021bele economice cheie<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Estim\u0103m dimensiunea pie\u021bei, examin\u0103m datele produc\u021biei de import vs produc\u021bie local\u0103 \u0219i cotele de pia\u021b\u0103<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Analiz\u0103m evolu\u021biile specifice din industrie \u0219i concuren\u021b\u0103<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Studiem Segmentarea Pie\u021bei \u0219i Pozi\u021bionarea Produsului<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Identific\u0103m canalele de v\u00e2nzare pe pia\u021b\u0103 \u0219i clien\u021bii cheie<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Realiz\u0103m interviuri cu exper\u021bi, analiz\u0103m date statistice, colect\u0103m informa\u021bii din diverse surse<\/p>\n<\/li>\n<li>\n<p class=\"p1\">Compar\u0103m c\u00e2teva pie\u021be \u0219i recomand\u0103m pia\u021ba cu cel mai mare <span class=\"s1\">poten\u021bial <\/span><\/p>\n<\/li>\n<li>\n<p class=\"p1\">Prezent\u0103m rapoarte de pia\u021b\u0103 prin intermediul unui format de vizualizare profesionist, rezumativ<\/p>\n<\/li>\n<\/ul>\n<h3>Sondarea Calitativ\u0103 \u0219i Cantitativ\u0103 a Clien\u021bilor \u0219i Benchmarking<\/h3>\n<p class=\"p1\">Acest serviciu v\u0103 ajut\u0103 s\u0103 \u00een\u021belege\u021bi modul \u00een care clien\u021bii v\u0103 apreciaz\u0103 serviciul, s\u0103 compara\u021bi oferta Dvs. cu cea a concuren\u021bei \u0219i s\u0103 identifica\u021bi preferin\u021bele poten\u021bialilor clien\u021bi.<\/p>\n<p class=\"p1\">Cum ac\u021bion\u0103m:<\/p>\n<ul>\n<li class=\"p1\">Interviev\u0103m clien\u021bii poten\u021biali pentru a \u00een\u021belege nevoile pie\u021bei \u0219i segmentul de pia\u021b\u0103 care poate fi abordat, prin utilizarea metodologiilor Focus Groups, interviu fa\u021b\u0103 \u00een fa\u021b\u0103, interviu telefonic (CATI)sau chestionar (format electronic) fa\u021b\u0103 \u00een fa\u021b\u0103 (CAPI).<\/li>\n<li class=\"p1\">Realiz\u0103m interviuri cu actualii Dvs. clien\u021bi pentru a identifica punctele forte ale afacerii \u0219i aspectele care necesit\u0103 \u00eembun\u0103t\u0103\u021bire<\/li>\n<li class=\"p1\">Analiz\u0103m prin compara\u021bie oferta Dvs. cu cea a concuren\u021bei \u2013 benchmarking<\/li>\n<li class=\"p1\">Recomand\u0103m direc\u021bia de evolu\u021bie a organiza\u021biei pentru a satisface nevoile clien\u021bilor actuali \u0219i poten\u021biali<\/li>\n<li class=\"p1\">Prepare a professional deliverable<\/li>\n<\/ul>\n<h3>Monitorizarea Pie\u021bei \u0219i a Lead-urilor de V\u00e2nz\u0103ri<\/h3>\n<p class=\"p1\">Colect\u0103m noi date privind principalele tendin\u021be \u00een preferin\u021bele clien\u021bilor, \u00een mediul concuren\u021bial \u0219i \u00een industria din pie\u021bele \u021bint\u0103. Cunoa\u0219terea la zi a pie\u021bei este vital\u0103 \u00een luarea deciziilor strategice \u0219i reac\u021bionarea la dinamica acesteia.<\/p>\n<p class=\"p1\">Cum ac\u021bion\u0103m:<\/p>\n<ul>\n<li class=\"p1\">Identific\u0103m informa\u021bii relevante pentru afacerea Dvs. care necesit\u0103 monitorizare continu\u0103 \u2013 lunar\u0103, trimestrial\u0103 sau anual\u0103<\/li>\n<li class=\"p1\">Adun\u0103m informa\u021bii provenite din sursele locale ale mai multor pie\u021be<\/li>\n<li class=\"p1\">Sumarizarea \u0219i furnizarea \u00eentr-un format compact a datelor relevante pentru businessul Dvs.<\/li>\n<\/ul>\n<p><!--more--><\/p>\n<p>Cercetarea de pie\u021b\u0103 reprezint\u0103 un instrument important pentru sprijinirea dezvolt\u0103rii oric\u0103rei afacere. Colectarea informa\u021biilor relevante despre poten\u021bialele pie\u021be ofer\u0103 un suport major la dezvoltarea ulterioar\u0103 a strategiei companiei \u0219i la luarea deciziilor corecte pentru realizarea acesteia. Cercetarea periodic\u0103 \u0219i sistematic\u0103 a pie\u021bei permite ob\u021binerea imaginii de ansamblu a evolu\u021biei fiec\u0103rei ni\u0219e de business, a posibilelor scenarii de ac\u021biuni din partea concuren\u021bilor \u0219i preg\u0103tirea companiei \u00een timp util pentru diferite tipuri de schimb\u0103ri ap\u0103rute pe pia\u021b\u0103.<\/p>\n<p>Una dintre cele mai importante metode de cercetare a pie\u021bei este analiza pie\u021bei, care permite ob\u021binerea unor informa\u021bii mai detaliate despre factorii de pia\u021b\u0103, oportunit\u0103\u021bile, poten\u021bialele amenin\u021b\u0103ri, segmentele de pia\u021b\u0103, nevoile de produse sau servicii, nevoile clien\u021bilor etc. Utilizarea corespunz\u0103toare a acestor date v\u0103 va ajuta s\u0103 cre\u0219te\u021bi competitivitatea companiei \u0219i s\u0103 cuceri\u021bi noi pie\u021be.<\/p>\n<p>Cercetarea \u0219i analiza pie\u021bei este un serviciu care trebuie executat de profesioni\u0219ti, pentru care acest exerci\u021biu este o sarcin\u0103 zilnic\u0103. Acesta garanteaz\u0103 rezultate sigure \u0219i fiabile; chiar mai mult, ve\u021bi primi consult\u0103ri \u0219i recomand\u0103ri practice pentru \u00eembun\u0103t\u0103\u021birea strategiei de dezvoltare a companiei.<\/p>\n<p><strong>Serviciile privind analiza \u0219i cercetarea de pia\u021b\u0103:<\/strong><\/p>\n<ul>\n<li>Preg\u0103tirea unui raport de pia\u021b\u0103, identificarea principalilor factori economici \u0219i a caracteristicilor tendin\u021belor pie\u021bei;<\/li>\n<li>Evaluarea m\u0103rimii pie\u021bei, analiza pie\u021bei prin compararea volumelor de import \u0219i de produc\u021bie intern\u0103, precum \u0219i a cotelor de pia\u021b\u0103;<\/li>\n<li>Analiza dezvolt\u0103rii \u0219i competitivit\u0103\u021bii industriilor specifice;<\/li>\n<li>Segmentarea \u0219i pozi\u021bionarea pie\u021bei;<\/li>\n<li>Cercetarea pie\u021bei, identificarea celor mai eficiente canale de v\u00e2nz\u0103ri \u0219i a clien\u021bilor prioritari;<\/li>\n<li>Intervievarea exper\u021bilor, analiza datelor statistice \u0219i ob\u021binerea de informa\u021bii din diverse surse;<\/li>\n<li>Analiza pie\u021bei prin compararea diferitelor pie\u021be \u0219i identificarea celor mai potrivite pie\u021be \u00een dependen\u021b\u0103 de nevoile clien\u021bilor;<\/li>\n<li>Preg\u0103tirea rapoartelor despre pia\u021b\u0103 \u00eentr-un format de prezentare vizual\u0103.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Pentru a \u00een\u021belege modul \u00een care clien\u021bii v\u0103 evalueaz\u0103 serviciile \u0219i care ar fi nevoile poten\u021bialilor clien\u021bi, v\u0103 oferim studii calitate \u0219i cantitative privind satisfac\u021bia clien\u021bilor dvs. \u0219i compararea rezultatelor cu cele ale concuren\u021bilor dvs. Acest serviciu reprezint\u0103 un studiu suplimentar al pie\u021bei.<\/p>\n<p><strong>Sondajele calitative \u0219i cantitative privind satisfac\u021bia clien\u021bilor \u0219i compararea rezultatelor cu concuren\u021bii dvs. includ:<\/strong><\/p>\n<ul>\n<li>Un sondaj al clien\u021bilor poten\u021biali pentru a determina nevoile \u0219i compatibilit\u0103\u021bile produsului sau serviciului dvs. folosind diferite metode de intervievare (focus grup, one-on-one, CATI sau CAPI);<\/li>\n<li>Interviuri cu clien\u021bii dvs. actuali pentru a determina punctele tari \u0219i punctele slabe;<\/li>\n<li>Compararea ofertelor dvs. \u0219i a concuren\u021bilor direc\u021bi\/similari;<\/li>\n<li>Preg\u0103tirea raportului profesional.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Cercetarea pie\u021bei \u0219i analiza de pia\u021b\u0103 asociat\u0103 sunt un proces continuu, oferim astfel o monitorizare regulat\u0103 a pie\u021bei \u0219i a poten\u021bialului de v\u00e2nz\u0103ri. Dup\u0103 necesitate, oferim rapoarte cu periodicitate zilnic\u0103, lunar\u0103, trimestrial\u0103 sau anual\u0103. Beneficiul dvs. const\u0103 \u00een monitorizarea celor mai recente informa\u021bii de pia\u021b\u0103 despre clien\u021bi, concuren\u021bi \u0219i tendin\u021bele pie\u021bei. Acest lucru v\u0103 va permite s\u0103 lua\u021bi strategic cele mai bune decizii, at\u00e2t pe termen scurt, c\u00e2t \u0219i pe termen lung.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Analize \u0219i Studii de Pia\u021b\u0103<br \/>\nSondarea Calitativ\u0103 \u0219i Cantitativ\u0103 a Clien\u021bilor \u0219i Benchmarking<br \/>\nMonitorizarea Pie\u021bei \u0219i a Lead-urilor de V\u00e2nz\u0103ri<\/p>\n","protected":false},"author":3,"featured_media":297,"parent":389,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"template-service.php","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-384","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Solu\u021bii de inteligen\u021b\u0103 de pia\u021b\u0103 - gatewaypartners.eu\/ro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gatewaypartners.eu\/ro\/servicii\/market-intelligence\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Solu\u021bii de inteligen\u021b\u0103 de pia\u021b\u0103 - 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